« Older Entries

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Tags:

Start an Investment Account – Level IV to Financial Freedom

After you’ve eliminated your bad debt, you’ve started a retirement account, and you’ve saved an emergency fund. It’s now time to start the intermediate levels to Financial Freedom and on to Level IV – Investing!

There are few things you need to think about determining how you are going to achieve this level. First, do you have the time and inclination to learn about investing? If yes, then you can consider the complex option to this level. If not, then you need to proceed straight to the simple option.

For you to be able to take on the complex level, you’re going to need to read a few books, understand how to value an investment, and start to understand broad markets like the stock market and the commodities markets. You need to start understanding how inflation (or disinflation), commodity prices, interest rates and their direction, the growth in the economy and public policy affect the markets. So which option is best for you?

Investing Options

Simple Option

A first possibility is a simple option and it is to use the robo-advisor. A robo-advisor is a platform like Betterment, Wealthfront or Personal Capital that manages a portfolio for you of index funds based on an investment plan and a managed asset allocation. Using a platform like Betterment, in particular, allows you to set up goals with time horizons and an investment profile for each goal. You can set the duration of how long to reach the goal based on your risk profile and it will help create an investment plan for you. This makes the whole process automated, simple and manageable. The investment plan will outline your asset allocation for your portfolio and how much per month you need to contribute. This is a very good approach towards solid systematic goal-based investing.

For example, you want to have a goal of buying a house in 3 years. You think you need $60,000 for a down payment and you have a moderate risk profile. How much do you need to contribute every month and what do you need to invest in to reach your goal? Betterment’s platform handles the entire process. Based on these assumptions and configurations, the platform recommends you save $1,500 per month towards this goal. As time goes on and you start generating returns, the estimate contribution to stay on the target may change, but you get the idea how this will help you manage to your goal.

Complex Option

A more complex approach requires you to set up a brokerage account and learn much more about investing.

If you’re going to pursue the complex option to investing, then you’re going to have to learn a some of the basics. One of the basics is about how to value an investment. Let’s start with stocks. Some of the basic fundamental indicators for how to value a stock includes PE ratio (Price / Earnings), PEG ratio (PE to Growth) Ratio, dividend yield and ROE (Return on Equity).

Valuation Criteria for Stocks

Let’s take each of those ones by one. The PE ratio is the price to earnings ratio. This is generally how much you’re willing to pay per dollar of earnings. The average PE for a large cap company in the S&P 500 is 15. This means that most investors are willing to pay $15 in stock price for a dollar of earnings. The standard valuation model will change depending on the company sector and industry. For example. the high-growth tech sector may have an average PE of 25 while the low-growth utility sector may average a PE of 8. But, the general criteria to learn here is what is a good PE ratio that represents value and what PE ratio represents over-valuation.

The next indicator is the PEG ratio, that is the price to earnings to growth ratio. This indicator measures price earnings to the company’s growth. In other words, this indicator is measuring how much an investor is willing to pay for growth. If a stock has a PE 15 and an average 15% per year of growth then the PEG ratio is 1.0. If the company has a PE ratio 30 and company has 15% annual growth, then the PEG ratio is 2.0. Generally speaking, a PEG ratio of 1.0 indicates a good investment opportunity, and a PEG ratio of 2.0 or higher indicates a time to sell a company’s stock. An investor wants to be mindful of how much they are willing to spend on a company relative to its growth. If you’re investing for growth, this is a key indicator to follow.

The next indicator an investor wants to consider is the dividend yield of the company. This is the main indicator for the value sector of your portfolio; if you’re investing for value, this is an important indicator to follow. An investor would like to see a company have a dividend yield that is higher than the 10-year Treasury interest rate. So, for example, right now the 10-year Treasury is 2.3%. An investor would like to find companies that have a dividend yield higher than 2.3%. This will obviously adjust over time as inflation and interest rates change. This is indicator does not work well for evaluating growth-based in assets or investments held. But, it is something that should be considered within your overall investment strategy.

When evaluating stock investment options, the final base indicator that should be considered when evaluating a stock investment is the ROE or a return on equity. The return on equity indicator demonstrates a companies’ ability to generate a return per invested dollar. Generally, companies with good brands that don’t need large capital expenditures can generate a good ROE. Companies with lower ROEs have less defensible business models. ROE is important because it shows a business’ efficiency in generating a return for shareholders.

Diversification

The next important factor to learn to become a good investor is diversification. I think it was Jim Cramer who said diversification is the only free lunch. Diversification allows an investor to manage and mitigate against various market changes. As an investor, you want different asset classes in your portfolio, which will all be affected differently against interest rate changes, inflation, economic growth and commodity price changes. One of the basic diversification calculation is a percentage of stocks and bonds in your portfolio. Generally, I would break it into owning most of the following 9 asset classes – US Stocks, Developed Market Stocks, Developing Market Stocks, Real Estate (REITs), Natural Resources (Timber & Oil), Gold, Corporate Bonds, US Govt Bonds and International Govt Bonds. Many go into other diversification like sector diversification or company size (large cap or small cap), but I think it’s more important to think about these larger asset classes. Based on your goal(s), time horizon and risk profile, you should think about diversifying your investment portfolio over these general asset classes. My favorite book on the subject is David Swensen’s, “Pioneering Portfolio Management”.

Conclusion

There’s no way to cover all the details that are required in handling personal investment in one article, but I hope I’ve given you some ways to approach winning at Level IV. The goal is to set up a system of investment. All investment dollars should be tied to a goal and all goals should have a time horizon, risk profile which leads to an asset allocation. You can use a platform like Betterment to help manage to your goals, you can hire a professional, or if you have the time and inclination, you can start learning about investing.

Most people start investing by learning how to invest in the public stock market. I agree with that, so I’ve outlined a few points to think about on how to value whether you’re getting a good deal on an investment and how you should broadly diversify your investments. Once you’ve built a system and reach one financial goal, you’ve won at Level IV – Winning at Financial Freedom.

Considerable Factors Involved in Product Creation & Marketing

The niche you have chosen should allow creation of more than one product or service. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts, to complete turnkey solutions; there is no need to worry about spending time on the real products sold to the customer. The main ones are keyword selection, sales copy principles, graphics, affiliate programs, product creation, online payment processing, auto responders, and search engine optimization.

Once you’ve earned money from this type of information product business, you can invest in the creation of your own products if you want, or start offering more informational products that allow you to sell your knowledge. But the creation and production costs of a similar big ticket in sequence product, although higher, are still pretty low. A key by-product of this process will be the creation of 3-D, Computer Assisted Design art.

The Association for Financial Professionals permits the following activities for repatriating funds: Research and Development activities, advertising and marketing programs, hiring and training new recruits, acquiring patent and other rights to intangible property, improving transportation, funding capital investments with the purpose of job creation and job retention & funding product responsibility or environmental claims.

It prohibits certain activities like: Tax payments, Payment of executive recompense, Payment of dividends, Redemption of stocks, Debt investments and Portfolio investments. Therefore, before repatriating the money, you must consider whether it is worth or not.

Checklist on what artist and product development necessitate includes: Exceptional vocals, musicianship and/or songwriting skills, Continued education and enhancement of musical skills, Quality equipment, Performance ability, Image creation and maintenance, Plan of action, goal setting, excellent promotion materials including photographs, press releases and artwork, Business management skills, Marketing, Publicity and Promotion knowledge, Online and Offline Professional management, Basic knowledge of recording, producing, engineering, and mastering, Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play, Good choices in members, staff and advisors, Physical and mental preparedness, Basic knowledge of finances, accounting Law and legal issues etc.

The goals for doing so are for the product owner to: Communicate the whole, Determine and communicate when releases are needed, Determine what functionality is sufficient for each release & focus on business value derived from the releases. The delivery team on the other hand will see the whole, learn about the steps to realize the vision, learn the business priorities, provide technical input to the roadmap and provide estimates for the projected features. The salesperson must lead the prospect through the various decision criteria needed in order to secure a sale. Whether your idea is the development of a product, launch of a service business, or even the creation of an event or program for a non-profit, creativity is the root of all entrepreneurial efforts starting with the vision itself.

People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks. Apart from empowering companies and individuals, there should be a particular focus on identifying labor intensive businesses that have the potential to make a significant and positive impact on employment creation as well as those businesses that have a product or service offering for export markets with the final objective of booming local economies.

Tags: